How to find Bruges’ best chocolate without falling for tourist traps

March 4, 2025

Bruges is a chocolate lover's paradise. The cobbled streets are lined with chocolate shops, each trying to lure you in with their tempting displays. But not all chocolate is created equal, and it can be tricky to find the good stuff without falling into a tourist trap. You've probably heard the saying, "Not all that glitters is gold." In Bruges, not all that melts in your mouth is high-quality chocolate. Let's dig into some practical tips to help you navigate this sweet city.

Spotting real Belgian chocolate

Before you even step into a shop, knowing what to look for can save you from making a regrettable purchase. Real Belgian chocolate has some key characteristics that set it apart:

  • Ingredients: Look for chocolate made with cocoa butter, not vegetable oils. The ingredient list should be short, preferably just cocoa mass, sugar, and maybe some milk or cream.
  • Origin: Genuine Belgian chocolate often comes from reputable brands or chocolatiers. If the shop is selling chocolate made in a factory that could be anywhere, tread carefully.
  • Appearance: Good chocolate has a smooth, shiny surface and a clean break. If the chocolate looks dull or has white spots, it's probably not fresh.
  • Taste: Real chocolate should have a rich flavor that lingers. If it tastes overly sweet or artificial, keep walking.

When my friend and I visited Bruges, we made it our mission to taste test as many chocolates as possible. We quickly learned that a little knowledge goes a long way. One shop we stumbled into had a sign promising "authentic Belgian chocolate." After a bite, we realized it was more like a sugary brick than a delightful treat. Lesson learned!

Where locals buy their sweets

To truly find the best chocolate, follow the locals. They know where to go for quality. Here are a few spots you should check out:

  • Chocolatier Dumon: This family-run shop is beloved by locals. Their pralines are a must-try, and the staff is happy to let you sample before you buy.
  • Chocolatier The Chocolate Line: Known for its creative flavors and high-quality ingredients, this shop is a bit off the beaten path but well worth the visit. Their spicy chocolate will surprise your taste buds.
  • Chocolate shop Visser: This shop focuses on traditional recipes and craftsmanship. Try their dark chocolate truffles for a classic treat.

On our quest for the finest chocolate, we ventured into Chocolatier Dumon. The moment we walked in, the smell of rich cocoa enveloped us. The staff's enthusiasm for their craft was infectious. They encouraged us to taste a few varieties, and we ended up leaving with a box that quickly vanished during our stroll through the city.

Stores to skip

There are some chocolate shops you should avoid like the plague. If a store has a flashy exterior and aggressive sales tactics, it's often a sign they rely on tourists rather than quality:

  • Shops with mass-produced chocolate: If you see boxes of chocolates that look identical to what you’d find at a grocery store, steer clear. They probably bought them from a distributor rather than making them in-house.
  • Stores with high prices and no samples: If a shop is charging top dollar but doesn’t offer any tastings, it’s a red flag. Quality chocolate shops are usually confident enough to let you sample.

We made the mistake of entering a shop that had an eye-catching display of chocolate fountains and neon signs. The chocolates were stale, and the prices were outrageous. It felt like we had been tricked into a bad movie. Save your money for places that appreciate quality over gimmicks.

Final thoughts

Finding the best chocolate in Bruges is a delightful adventure if you know where to look. By understanding how to spot real Belgian chocolate, following the locals to their favorite shops, and avoiding tourist traps, you can indulge in the sweetest experiences this city has to offer. So, are you ready to embark on your chocolate quest? Grab a friend, hit the streets, and let your taste buds guide you. Just remember, in Bruges, chocolate is more than a treat; it's a way of life, and you deserve the best.

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